Most freelancers dream of growing their business from a solopreneur to an agency – building a team, attracting bigger clients and reducing stress due to managing everything yourself. But without the right tools and systems, growth often leads to more stress, longer hours and eventually burnout.

The secret to scaling your agency isn’t by hustling harder, its leveraging a marketing agency software that helps you streamline your operations, automate day to day tasks, and help deliver consistent experience for every client. That’s exactly what SMBee was built for.

1. Shift From Doer to Builder With Better Visibility

As a freelancer, you’re used to doing all the work yourself but as an agency you need oversight across all your projects, marketing campaigns, and client relationships without micromanaging every detail. Scaling requires you to shift from doing the work to building a team that can deliver results without your constant involvement.

This means:

• Having to learn how to delegate effectively
• Trusting others to handle your client work
• Spending more time managing the business rather than in the business – systems, sales and strategy rather than fulfilment

SMBee’s marketing agency software has client dashboards and unified reporting to give you and your client’s a bird’s-eye view of campaigns while still allowing you to focus on the specifics when needed. This will help you move from execution to leadership while ensuring your clients stay happy without drowning in the details.

2. Build Processes Before Adding People

One of the biggest mistakes when trying to scale – hiring a team before you have systems in place. This can lead to inefficient processes, inconsistent client experience, and poor customer service. The smarter approach is to document your workflows and use marketing agency software tools to maintain and reinforce consistency.

With SMBee’s marketing agency software, you can:

• Standardize client onboarding so every customer gets a similar experience.
• Provide consistent reporting using data pulls from Google Ads, Meta Ads, and more.
• Use our proprietary AI tools to reduce time intensive tasks and elevate your team’s expertise

Efficient processes are what makes scaling possible and marketing agency software like SMBee makes processes easier to maintain.

3. Grow Capacity Without Growing Stress

Adding additional team members should reduce your workload, not increase it. But without the right set up, more team members often create more management headaches. You don’t need a large team of 10 people to start, many successful agencies begin by simply outsourcing to contractors for areas outside their expertise.

For example, if you are a web designer, bring in a copywriter or SEO partner like SMBee. If you’re a PPC specialist, outsource to a designer to help create better websites and landing pages.

SMBee can help you solve these problems by:

• Giving you access to a dedicated marketing team with years of experience
• Allowing you to outsource only the projects you want through our fulfilment center
• Giving you access to shared dashboards so everyone works from the same data

By outsourcing to SMBee, you can stay focused on sales and not have to manage more team members. 

4. Protect Your Time and Energy – Avoid Burnout

We’ve all been there. Late night deadlines, weekends working on a laptop rather than enjoying a stroll through the park, and watching life go by while yours feels like it’s at a standstill. Scaling shouldn’t mean burning out. To thrive as an agency, you need boundaries and tools to support them.

At SMBee, we help prevent burnout by:

• Providing a fulfillment center to outsource any of your marketing projects
• Giving clients self-serve access to their marketing data through our white labeled customer portal
• Giving you access to premium sales support. Get help from a dedicated team that sells digital marketing daily.

This means you can spend more time growing your business and living your life outside rather than in spreadsheets and inboxes.

5. Scale With Technology That Grows With You

The right marketing agency software doesn’t just help you today, it supports your growth tomorrow. Whether you are onboarding your first client or managing hundreds of clients, SMBee was designed to adapt with you.

Remember, our roots are from being a digital agency ourselves. We understand the challenges faced by marketers and have gone through all the ups and downs. That’s why we created SMBee – to help agencies scale while minimizing headaches and expenses.

With an all-in-one marketing agency software, you can:

• Keep your team organized and consistent.
• Give clients a professional portal that helps you maintain a competitive edge.
• Always stay relevant – let SMBee do all the business development on services.
• Reduce internal support hours by allowing your team to work directly with ours.

Try SMBee for Your Agency

Remember, going from a freelancer to an agency is one of the most rewarding choices you can make but it can come with it’s own fair share of challenges if not done properly. At SMBee we’re here to help agencies like yours grow smarter and effectively. Speak to one of our specialists today and request a demo or create a free account and test drive